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For about two years the automotive industry was captivated by the idea of a self-driving electric car from Apple. The tech company never confirmed that it was developing a car, which was said to be known internally as “Project Titan.”

But leaked info from anonymous sources along with the hiring of former high-level auto industry workers all but confirmed the company’s intentions. And then, just this week, a report from Bloomberg indicated that the car had been killed, or, as the tech world likes to say, Apple decided to “pivot.”

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Was Apple Too Arrogant To Realize The Complexity Of Building A Self Driving Vehicle?

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