I always get a chuckle when I read auto journalists opinion articles about cars that they have never owned nor could own even if they pooled the salaries of all the bloggers on their staff.
But never the less, I love reading stuff like this because it's just interesting to us why it upsets them so much when a car company makes a model that just isn't PERFECT for them and they can't understand that there are many different customers with different needs than them.
And that car companies need to make MONEY.
And a GREAT way to do that is offer special editions of popular cars.
Like the 'Lime Rock' M3 this writer rails on in the article.
Message to blogger...YOU may not like it but it doesn't mean it WON'T sell!
So here are a couple quotes and you can read the full article at the link and let us know what you think...
"The M brand used to mean something. Really mean something. To me and auto enthusiasts everywhere."
"I can't wait to meet the guy that buys these Lime Rock editions. He's the one that checks out of his hotel in the morning wearing his fire suit for his BMW CCA driver school session that doesn't start till 10 am because he wants the girl at the front desk to know that he is "racing" today. That guy. "
"There is no car that says "I want to pretend I'm a performance driver, a racer, but never go to the track" more than the current M brand. It's a fraud leveraging the company's rich racing history and it pisses me off."
NOTE: BMW doesn't care.
It will sell whether you like it or not.
Is it the ULTIMATE 'M'?
No, but it wasn't intended to be.
Let me put it another way so maybe you understand...
Are SPORT versions of BMW, MB's, Audi's and Lexus' REALLY SPORTS cars?
But how many people who buy them HAVE to check off that box before purchasing one because to them it's the SPORT version?
MORAL: They have to build things that people will buy in order to continue to fund 'M' divisions. And it's important companies continually try to add new versions to see what could be the next big thing.
Lighten up Mr. Purist Blogger. Not every car is built for YOU.