With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker might have been “too ambitious” in raising its prices, according to chief marketing officer, Uwe Ellinghaus.
To remedy that, the division is taking into account the need to add additional features, such as heated seats to lower-level versions of the car to lure buyers next year and also make major changes to the brand’s marketing in the first quarter of 2015.
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