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New cars are data-generating machines.

The array of sensors and computers that enable features like navigation and adaptive cruise control also produce data that many companies believe is valuable, and could be traded or sold. So, just like smartphones, the connected cars of the future could be caught up in the battle between technological advancement and personal privacy.

A new deal between BMW and IBM could push the needle away from the latter, however. IBM is being brought in to manage BMW CarData, a new open data platform designed to let customers share data from their cars with third-party services, such as repair shops and insurance companies.



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What About Privacy? BMW Teams With IBM To Peddle Your Driving Data To Third Parties

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