Two cars that can arguably be considered two of the most important launches this year are the all-new Dodge Dart and all-new Cadillac ATS.
Obviously they both have different missions but have tremendous meaning for their marques going forward.
First, the Dart. It's largely based off it's Italian cousin, the Giulietta, and is slated to have a monster showdown with cars like the Hyundai Elantra, Honda Civic, Ford Focus and Chevrolet Cruze. After years of entry-level products like the Neon, this Chrysler Group product is head and shoulders better than its previous products. 001 even gave it a proper nod of approval.
But does it have what it takes to take on its rivals AND will it be the volume player Dodge is hoping it will be?
Next up is the Cadillac ATS. Now this is a product that General Motors has been amping up for quite some time. It has to deliver. With all those videos from the Nurburgring development testing, Cadillac has straight-up said it was taking on the BMW 3-Series. Of course if it succeeds it will be a landmark moment not just for Cadillac but for the entry-level premium car class.
That said, if the car does not succeed, what will that mean for Cadillac? Does it have anything to lose as-is?
What say you, Spies?