The dealership, owned by Lexus franchisees David Wilson and A.J. D'Amato, opened last year and cost $75m to build. Its landscaping includes a $75,000 Senegal date palm, visible from Newport Beach's busiest intersection. "We didn't buy it because it was expensive - we bought it because it was an eye-catcher," says Alan Moznett, the dealership's general manager. When people see it, he says, it "brings their eye up" to the showroom's turret and Lexus logo.
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