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Cadillac’s success in transforming its product from old and stodgy to cutting-edge and bold is nothing short of remarkable. It’s position in the market has improved, and the automaker’s new boss, Johan de Nysschen, has stated unapologetically he’s gunning for the same high-end clientele currently shopping German luxury makes. His mission will depend on cars like the entry-level ATS, the newly positioned CTS, the more upscale XTS, the technically advanced ELR, and Cadillac’s two utility vehicles, the compact SRX and full-size Escalade. But despite its impressive line up, Cadillac sales are faltering even as the luxury market grows. If you’ve driven the compelling new 2015 Cadillac ATS Coupe it’s difficult to understand why.

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