Tag Links: Audi, BMW, Mercedes, A3, CLA

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With the ability to get into a new Audi, BMW or Mercedes for less than the average new car on the market there has been a lot of talk of each of the brands dropping down. Whether through lower power trims or through physically smaller models the entry is under 30,000 for two of them and the other gives you a 5,000 discount. With such a seemingly low barrier to entry many have wondered if the brands are diluting themselves and their heritage and if their top of the line models are still special. While many are calling out the brands for selling out it doesn't seem like the buying public is concerned. Neither the recently introduced A3 sedan nor the earlier debut of the CLA has hurt either brand's sales of its top of the line models.

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Why Going Downmarket Hasn't Hurt Luxury Brands

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