While a recent study determined that many import-branded cars are actually more “American” than those from the “Big Three” domestic makes in terms of their manufacturing and locally produced content, we suspect few buyers look beyond the badging when it comes to making a buying decision.
And that decision is likely to skew more towards what are at least perceived to be American cars and those from Eurpoean and Asian brands in different parts of the country, with (perhaps no surprise here) domestic makes topping all comers in the Midwest, with imports being favored in coastal cities.
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