General Motors Co.'s Cadillac brand will open a headquarters in New York early next year, as it moves the global hub for its luxury brand away from Detroit.
The shift comes as Cadillac focuses on global growth and tries to establish a fresh identity in the luxury market. Currently, most of Cadillac's functions are part of the rest of GM, and its headquarters is at the Renaissance Center. Many Cadillac operations will stay at the GM Warren Tech Center.
"We want to put a little bit of distance between Cadillac and the rest of the General Motors entity so that we can begin to put together a team that is able to give 100 percent mindshare to meeting the challenges of the premium market," Cadillac President Johan de Nysschen told The Detroit News.
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