BMW, Nissan, Daimler, Toyota, Renault.
Five independent automotive companies, each with their own image, and each with their own glitzy stand at the Paris motor show.
All five companies own additional car brands - Rolls-Royce, Mini, Infiniti, Mercedes, Smart, Lexus, Dacia and Lada - as well as a number of commercial vehicles.
It is an extensive line-up; one that suggests each of the more-than-a-dozen marques operates in a fiercely competitive environment.
In reality, however, there are just two automotive alliances in charge of them all.
Hence, rather than compete head-on, many of the marques have been designed to be different; to complement each other, with each appealing to a different type of customer.
To help them carve up the market between them, the different marques will generally look and feel very different to the consumer, even though in many cases much of the stuff under the bonnet is the same.