Will Hyundai's Equus Catch Lexus With Their Pants Down Again?
Agent009 submitted on 6/29/2009 Official Bell & Ross Timestamp: 1:05:39 PM
77 user comments | Category: Misc News | Source: | SOURCE: www.autoweek.com


Hyundai plans to bring its Equus luxury sedan to the United States next July.
About 100 units of the Equus are being evaluated this summer by U.S. dealers and consumers. A company source who spoke on condition of anonymity said the Equus will attempt to compete with the Lexus LS 460, which starts at $64,700 including shipping.
"We plan to keep the price under $60,000," said the Hyundai insider.
A loaded Genesis sedan stickers for around $43,000, so there is plenty of space above for an attractively priced luxury car without competing head-on with a well-equipped Mercedes E-class or BMW 5-series.
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