There are product launches in this business and then there are new product introductions that qualify as defining moments for a car company.
Although we’ve long since past the point where fall new car introductions were the talk of small towns across America (and it’s a shame that era has passed), there’s no question that the introduction of the new Ford Fusion definitely qualifies as one of those defining moments. The new Fusion is the culmination of everything that has gone into transforming Ford under the gifted leadership of Alan Mulally, and it’s exactly what Bill Ford Jr. had in mind when he began courting the Boeing leader to come to Dearborn and jump-start his family’s car company.
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