Just a couple years ago, diesel gas prices being 30 cents a gallon CHEAPER than regular were the norm.
Better mileage, longer engine life, longer range, cheaper gas prices and the TORQUE of the town made the thought of buying diesels a no brainer.
But boy have things changed.
I just got back from LA and while I was there the going rate for a gallon of diesel was around $5.15 a gallon!!!!!!!!
Compared to $4.10 for premium.
So with prices like that, WHO in their right mind would buy a diesel?
It makes NO economic sense anymore.
So are the European diesels that are coming to the USA this fall, destined to fail?
And if you were the marketing/ad guys trying to figure out how to sell them here, what would your angle be now that the traditional benefits of diesel have been negated?
I'd be crappin' bricks right now if I were in their shoes...