The Lexus brand is not as independent as Audi is, or even ever was. Many staff and line functions are shared. Lexus is basically an American brand that came “home” to Japan late. Lexus shook up the premium segment in America. However, it met with mixed success the world over. Despite its American roots, Lexus has only a small outpost in America that reports to Nagoya, where the Lexus HQ is located, explains Karl Schlicht during a multi-course dinner on the 42nd floor of the Grande Oceran Resort in Miyazaki. At the same dinner, Schlicht dispels any notions of Lexus “doing an Infiniti” by leaving Japan.
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