Let's face it. Buying a new car these days hasn't gotten any easier.
Sure, there is a lot more transparency in the business thanks to the information age and freely available invoice prices; however, you still have to get through the cement wall. That wall, my friends, is the salesperson.
Though popular media has dressed the auto sales guy as the worst person on the planet, I would argue that for every bad apple, there is a good one. That's because I've dealt with them! You have to remember, these guys have to earn a living too.
And, our lovely sister site, DealerRater.com helps you sort out the good and bad apples.
That said, for the uninitiated, there are some basic rules of the road that the National Motorists Association cobbled together.
Have YOU made some of these classic mistakes while snapping up a new car?
When buying a new car, it’s usually smart to let the salesman do the talking. Whatever you do, never tell him:
1) That you really like the car.
Ideally, let him think you need to be convinced. But whatever happens, don’t gush about the car. If you do, it’s like revealing your hand in card game before your opponent antes up. If the salesman knows you’re in love, he knows you’ve lost your most important edge. He knows your feelings are starting to over-rule your thinking and that it probably won’t take much convincing to get you to sign the paperwork. Sidestep leading questions asking how much you like the car and redirect the back-and-forth to the price of the car. Don’t discuss is looks – and even better, discuss the virtues of competitors’ cars. Your overall goal should be to convey the impression that while you’re interested, you’re not committed to this particular car – or even this particular brand (or dealership). This puts the onus on the salesman to try to convince you – and if you’re not responding on an emotional level, he’ll be forced to try to sway you on rational, logic grounds – such as the deal he can make.
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