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Back in 2017, it looked like Yamaha was preparing itself to enter the car market with two exciting concepts: the Cross Hub Concept compact pickup truck and the Sports Ride Concept, both projects influenced by McLaren F1 designer Gordon Murray.

Now the powersports brand has ditched any effort to build its awesome concepts.

Yamaha spokesman Naoto Horie confirmed the sorry news to Autocar at this week’s Tokyo Motor Show:



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Yamaha Abandons Entering Automotive Sector

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