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Aston Martin is pitching its new-generation Vantage to a younger customer group, helped by a radical redesign that gives the coupe greater differentiation compared with current models.

Aston Martin CEO Andy Palmer called the latest Vantage "the greatest car I've been involved with in my 38 years in the automotive industry."

The restyling will help the Vantage become the automaker's best-seller with annual sales approaching 3,500 despite a hefty price increase over the old model, Palmer predicted at a pre-launch event held at the automaker's headquarters here on Monday.



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You Digging It? Aston Martin's Vantage Gets A Makeover To Attract Younger Buyers

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