As cars grow more dependent upon computer-controlled driving aids and automakers implement permanent internet connectivity, we’ve grown increasingly concerned with how automakers handle their customer’s data.
It sounds conspiratorial, but there’s a series of events to hang the tinfoil hat on. In 2017, General Motors announced it had successfully monitored the listening habits of 90,000 motorists in a study aimed at improving marketing insights. It also rejiggered OnStar and introduced the Marketplace app for seamless in-car purchasing options. Our take was that it was as impressive as it was ominous — and GM is only leading the charge into a what analysts believe will eventually become a multi-billion dollar industry.
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