You can’t even buy a Chinese-brand car in America right now, but already the threat posed by Asian automakers is causing a headache for U.S. firms. And American buyers’ awareness of China’s EVs revealed in a new study is only going to amplify that stress.
The likes of GM and Ford are worried about Chinese brands trying to set up shop in Mexico to gain backdoor access to the North American market, but the Big Three could at least comfort themselves with the knowledge that it would take those Chinese brands an eternity to build any brand awareness.
Read Article