What does the Lincoln brand need more than ever? Sales, and in order to help them out , they have signed rapper Common to promote the Lincoln Navigator brand. Perhaps hurt D- Wade isn't the guy any more to promote the new big luxury SUV. Common and Lincoln both look to "reach new audiences" with the new promotion agreement.
What do the Navigator and Common have in .. common?
General Marketing Manager of Lincoln , Mike Richards, explains both the Lincoln brand and Common share "the same brand qualities"(winning awards, staying grounded and unique style). Look for Common to appear with the Navigator in upcoming broadcast, radio , and print advertisements.
Mr. Common is "very enthused and honored to connect with Lincoln."
What do you think about the partnership?
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