Trying to improve the ultimate driving machine is about as easy as improving an iconic pizza brand.
Many have tried and failed but every once in a while someone redifines the icon...like Mozza in Hollywood (Try the Speck and Arulula Pizza...WOW!).
But mess with success the wrong way and you get burned...just look at the outrage that surrounded this generation's 7-Series design.
If you're going to radically change something, it better be done right.
BMW can tell us anything they want about how sales of the 7 are up with this generation car, but we say if it would have been gorgeous (Let's say, like the CS concept), sales would have tripled.
It was different, but not GOOD different.
The car is great (What BMW isn't?) but the design mistakes took the luster out of the shine for us.
It's always safer to gently refine...take the 335 Coupe as an example.
Just GORGEOUS.
The best looking BMW for sure...Instant classic.
So my suggestion to improve the ultimate driving machine is minimal, but interesting and tasteful.
An enhancement and an improvement on a classic design.
So what is my suggestion?
When I saw the photos of the BMW Tii Concept, my eyes almost popped out of my head when I saw the hot gauge technique with the contrasting colored dials and the larger numbers on the tachometer.
HOT!
I say, make all the sport version and M cars with that gauge style.
It's not only tasteful and good looking but functional as well.
The outside of BMW's may say 'Sport' with the sport package but inside, they don't say it loud enough for us.
Plus, it's a great differentiator from the competitors products and your friends BMW.
Do you all agree with me?