Carmax, the nations largest used car retailer, has put together the top ten features new car buyers yearn for in online searches. But, rather than just listing them, we've tried to divine why someone might want each of these gadgets.
Feature: Cruise Control
Rank #10
Why People Want It: The phrase "Set it and forget it" made Ron Popeil a rich man. We don't particularly like paying attention to things that don't need constant modulation, it's boring. Thus cruise control. It used to require Rube Goldberg-like gadgetry to keep speed constant without having your foot on the pedal, but now it's as simple as a piece of software controlling the electronic throttle. Not standard yet (but getting there) are systems to prevent you from plowing into the back of a Reatta at freeway speeds because some boob decided to slam on his brakes while you were texting on your cell phone....
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