**Thanks to Nicci for the tip!**
Forbes reports:
"In BMW's ad campaign for the all-new, $63,900 5-Series Gran Turismo sedan, there's no question as to the target audience. A series of vignettes show French designer Catherine Malandrino with the car near her Meatpacking District boutique and at her country house in upstate New York. The campaign was shot by fashion photographer Norman Jean Roy and designed by Natasha Royt, a well-known stylist.
"She talks about this nomadic lifestyle--living in Paris, living in New York--and we thought it was a great way to capture the spirit of the Gran Turismo," says Patrick McKenna, BMW's director of marketing. But really it's all about capturing the attention of affluent women.
That kind of gender-targeted marketing is nothing new, but automakers say they well know what appeals most to women--or to men for that matter--when they commit to building and marketing a car. And like it or not, they say there are some generalizations that hold true now and forever: Women opt for practicality, men for power.
Behind the Numbers
For our list of the vehicles most popular with men and women, we used analyses from J.D. Power & Associates and customized data Experian Automotive, a Schaumburg, Ill.-based analysis and consulting firm..."
2010 Chicago Auto Show Photo Gallery
2011 BMW 335is Photo Gallery
2011 BMW 5-Series Photo Gallery
2010 Detroit Auto Show Photo Gallery
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