When I was a little spy, I recall seeing a Rolls-Royce Silver Spur and since that moment forward it was defined as the best in style, elegance and luxury.
Apparently, that's not good enough for Rolls-Royce anymore.
Armed with the new Ghost, the hardcore luxury brand is looking to change its image VIA an external public relations firm. Uh, don't Rollers just sell themselves these days? Do they really even need to "brand" themselves?
Also, I am curious what RR considers "young" buyers. Is 50 young? How about 40?
Regardless, is anyone else seeing this as a peculiar move by the legendary marque?
Rolls-Royce is looking to appoint an external PR agency to help rebrand the luxury car maker as ‘cool’.
The firm has reportedly never worked with external PR agencies before and is said to be in talks with several agencies to help market its new Ghost saloon to young, wealthy customers...
[Source: Autocar]
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