Infiniti is prepared to boost brand awareness and sharpen its brand’s image with Ben Poore at the helm. As vice president of Nissan North America’s Infiniti Business Unit for the last 1.5 years, Poore has a new campaign that seeks to emphasize the brand’s thrust of “performance luxury.”
Infiniti certainly needs the marketing push as rivals in this segment, including BMW, Mercedes-Benz, Audi and Lexus, have become more popular while it has been seemingly left behind. Infiniti’s vehicles, such as the G37, the 2011 M sedan and the QX56 SUV have received much acclaim but sales have been slow due to having spent over a decade sharing vehicles and marketing resources with sibling brand, Nissan.
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