Ford has decided a Super Bowl ad for Lincoln makes sense and confirmed the luxury brand will have its first ad during next year’s big game with the help of celebrity Jimmy Fallon.
“We have to get noticed,” Matt VanDyke, director of global Lincoln marketing, sales and service, said in an interview. “The Super Bowl is as massive as you can get and we need to make sure people know Lincoln is not what they thought it is.”
It worked for Chrysler. The No.3 Detroit automaker got a huge boost in February 2011 from its 2-minute ad featuring rapper Eminem that captured a nation and contributed to 32 consecutive months of sales increases.
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