Toyota Motor Sales U.S.A. soon will decide whether its first foray into direct-retail broadcasting is worth repeating.
Only weeks after changing its marketing tagline to “Let’s Go Places,” the auto maker in early October took its hybrid models to a place no car had been before: the television studios of Home Shopping Network.
The Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid and models of the Prius family were featured in “Discover Toyota,” an hour-long program that showcased the hybrid models and explained the whys and wherefores of hybrid technology.
Toyota avoided violating state franchise laws by keeping the show an information-only production.
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