No brand competes in as many North American racing series as Chevrolet, and the brand uses that to connect with customers and improve its cars in ways that aren't always obvious, said Jim Campbell, Chevrolet vice president of performance vehicles and motor sports.
Chevrolet will introduce two new performance cars -- the SS sedan and Corvette Stingray -- this year, and an updated version of the Camaro. All three models compete in racing series. After a period when racing seemed divorced from the cars most automakers sell, demands for lightweight vehicles and more efficient engines that combine performance and fuel economy are bringing street and track closer together, Campbell said.
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