•Intuitive Google technology-based in-title search eases site navigation
•Industry-first cinematic and high-resolution car configurator allows people to create their ideal vehicles
•Innovative responsive Web design allows entire site to work seamlessly across a wide variety of devices
•In-depth dealer inventory search instantly locates new and Certified pre-owned vehicles at local Audi dealers
Audi of America launched a completely reimagined audiusa.com brand site that creates a far more immersive car shopping experience through a range of industry-leading new features.
Among the many innovations built into the next-generation AudiUSA.com site:
•Clear and immediate search powered by Google Search Appliance that allows users to get to any page directly
•Imagery exploration through lifelike cinematic car configurator
•The ability for people to connect with dealer inventory across the country
•Leading edge responsive grid design allows entire site to work seamlessly across a wide variety of mobile and tablet devices, and every browser
•More Audi, less site—a clean crisp experience that takes away a lot of the typical clutter to provide a full, detailed look at the cars
“Audi owners and enthusiasts thrive on technology. We wanted to create an emotional connection between Audi and consumers via a new interactive site experience,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Combing artistry and technology, the site is a reimaged version of what an online automotive destination can and should be.”
A dedication to simplicity and performance is at the heart of the brand new website. Purpose-built technology enhances the shopping and ownership experience from start to finish. Key new innovations include:
Read Article