Mini owners aren't trading up into BMW vehicles, so the small-car specialist could continue to extend its lineup with larger vehicles, BMW Group chief designer Adrian van Hooydonk told Automotive News.
"We thought that young customers would buy a Mini and move up to BMW when they grew older," van Hooydonk said. "That hasn't happened, and therefore we needed the Countryman and the Paceman to open up the brand."
Read Article