Video Tags: mercedes-benz
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10/22/2009 Official Bell & Ross Timestamp: 9:34:35 AM
Generation Benz, which is an exclusive online community targeted to Generation Y customers allowing them to interact and collaborate directly with the teams at Mercedes-Benz. This program, among the first of its kind, allows manufacturer to steer the brand based on the desires and preferences of these potential future customers. The information gleaned from this program has been invaluable for shaping product development and brand marketing.
Another example of their willingness to reach out t