Audi Crowned Car Company of the Year in 2006 Autocar Awards

Oh dear... :(

It's people like you that make people hate Lexus. Do us all a favor and leave, moron.


Audi deserves this award hands down. Look at all their achievements (Le Mans diesel victory etc.).

Dude, did you watch the Country Music Awards the other day when they were giving the award for best female artist and when newcomer Carrie Underwood got the award Faith Hill yelled into the camera the word "what???" and she walked off because she didn't win.

Youre acting like Faith Hill, so grow up and clean up the profanity.

Sweet stuff.

Again Lexus dude, the Lexus ES 350 is a rebadged Camry.

Actualy the ES350 is larger than a Camry and resembles more of an Avalon than a Camry.The GS,IS,SC and LS do not share platforms with Toyota!!You guys point the finger at Toyota about rebadging some vehicle but almost every company does it,Chrysler and Mercedes share underbody components,VW,Audi,Seat,Skoda and Lambo share platforms and the list goes on!!!

It's like Logical for the Lexus camp.

The same stupid, biased, and didn't-read-the-article comments...."pioneering design and engineering that spearheaded it have been recognized this week by Autocar Magazine"

...Because Lexus should win every award, right?

In my mind, and in the mind of many, Audi doesnt exist as a luxury brand (people jump first to Mercedes, then BMW, then Lexus)..If it wasnt for the R8 being such an incredible car(probably my next car), I would not even be bothered to look at Audi news..Come on people its an Audi..That is why I am very hesitant to buy the R8, when I tell people Audi, they give me wierd looks..You have a CLS500 and your gonna jump to an Audi??, then I have to explain to everyone what makes the R8 special..I usually make reference to the movie IRobot..

what makes the R8 special?

Well, Maybe in the Mind of many AMERICANS.

The fact that you even care ONE BIT that Morons who do not know about AUDI will wonder why you switched from a CLS to an R8 show that you are not the Typical AUDI Owner/Driver

AUDI Owners/Drivers Know what they Have, Know how good it is and Know that those who Know anything about Automobiles Know about AUDI Products and how Good they Are. So they do not need the Poseur, Badge Shopping That Is Rife amongst the Status Begging Crowd.

Real Confident People Would Buy & Drive anything that is Extremly well Made and UNDERSTATED simply because it makes sense and not Attention Seeking.

Hats off to Audi, what a great achievement. Even i preferr Lexus to win but o well maybe next time. If Lexus wins every awards in the world, it wont be fair to others.

yes hats of to audi, b/c a british car magazine thinks they are awsome.....

*off

None of Audi's cars lead in their respective classes. I guess they were given an A for effort.

Well i guess allot of people who have actually driven the cars dissagree

People buy Audi because they're cheaper than BMW and Merc, especially used. It's a B-choice. Apparently, a lot of people convince themselves they're buying the best, but no credible enthusiast source agrees.

Bring on the RS4 and V10 fantasies now. I guess if VAG puts its mind to it, it can come up with a $75k car that rivals BMW.

excuse me, but many audis are more expensive and they hold their value a damn sight better than bmw and lexus in the UK.

audiot...your comments just make you more of an uninformed idiot.

"People buy Audi because they're cheaper than BMW and Merc, especially used. It's a B-choice."

Umm, no.

I drove the M3, CLK500 and S4 Cabriolet before making my decision.

Price isn't really an issue. None of Audi's models are more than $4-$5K cheaper than their BMW equivalents.

I bought it because it was a very nice car. I didn't buy it because I couldn't afford the M3, and I definitely didn't buy it because the CLK was too image-centric (it's too girly). I bought it because it's fast, luxurious, stylish and functional, and I'm starting to really dislike your views. Keep an open mind.

Congrats to Audi.

And Lexus_dude,
your rebadged toyotas are not even close to audi in terms of performance, luxury, and design.

Audiot are you forgetting the R8. There is no competition for it, in its class and therefore it is the best in class.

I agree the R8 is cool-looking. But there is competition, and it's called the 911. Until enough people have driven the R8, it's hard to call it the winner in that category.

If Audi takes the A4 & A6 the route of the R8 and RS4, which I fully believe will happen, then I would be very excited about Audi. I love the brand now, but wish it didn't need to be "understood" to be loved.

we understand audis adverts in the uk, unlike many americans.
do you get one about the 9000 patents they filed while making the A6?
audi advertises a lot more in europe, magazines, tv, billboard etc.
but yay audi.

In the end you don't drive the brochure. You do drive the car. So the sales & marketing is a lesser issue in my mind from the fact that Audis are 2nd-4th best in their categories. Doesn't mean they don't deserve to win, but it's like the golfer who never wins a hole and wins the tournament. Less satisfying for the spectator.

Will, CARS, not ADVERTISEMENTS.

Why is that suddenly all that matters?

Wouldn't you say the CARS have to be good for it to win this award?

Wow, you're an exact Lexus target customer. Sad, really.

Good for Audi...in Europe Audi carries as much if not more cachet than BMW or Mercedes Benz and Europeans know their cars.

expected comments: 159

What's an Audi? Something you wipe your ass with?

nicehomer, Audi something you wipe your ass with??
Isn't the BM in BMW closer to Bow Movement than any letters in Audi??

Bowel movement that is

BMW=Bowel Movement Wipe!!!

Ironic, really.

You Americans think you know so much about cars, and some 'British magazine' is way off the mark because obviously Britain is not America, therefore they must be stupid.

Oh really? Should we be trusting a nation of SUV-lovers and pick-up enthusiasts to tell us what makes a good luxury car?

Oh! Oh! I know! A good luxury car is one that has good advertising! That makes sense!

Now I know why Lexus is so popular in America. They spend billions and trillions of dollars into advertising which gives their brand a 'perceived' image based on what some marketing chums brainstormed in a board meeting. Hello! If you need advertising to justify your opinion of a car, then what hope is there for you?

Personally, (and I am from neither Europe or America) I think when it comes to cars, the British have their head screwed on right. Their opinions cannot be brought, their knowledge is invaluable, and they actually TEST the cars in real world driving conditions and base their opinions on handling/quality/styling/functionality/pride of ownership.

They don't need a meaningless page in the back of a magazine to tell them its a decent car or not.

You strip away all of Lexus's Bulls**t marketing, and you will discover a car no better or worse than the competition, just a well-appointed car with decent reliability. It may be an opinion, but I feel it is accurate.

Now there is nothing wrong, AT ALL with Audi. Audi is not a Volkswagen. See? Americans thinking they are so smart by coming out with comments like that. Well it isn't true.

The British know their cars. They aren't fooled by marketing.

They aren't that ignorant.

I didn't bother to read your post. It's too long.

Show me the Audi that is top in its class.

Shouldn't Car Company Of The Year have 2 or 3?

Hey audiot....why don't you show is how they aren't?

I'll tell you why...because you can spit as much as you want from whatever sources have Audi coming in last or behind MB, BMW, Lexus, etc....

And the rest of us can come back and bring our own sources of where Audi came out on top.

Read Matthew's post, before opening your mouth like the rest of the Audi haters, which have nothing to stand on.

By the way Matthew, very nice post. From an American.

^^Sorry, is = us.

^ Oh my lord, thank goodness not all Lexus lovers are like (or spell) like you.

That was just hilarious to read.

^...because it makes you seem like a uneducated fool that doesn't care about anything that they do.

You go on and on about Lexus and how great they are, and yet since I know not how old you are or really who you are I can gather a lot by your inability to care about a simple post on a website.

Believe it or not that tells quite a lot about what type of person is behind those words. Just ask any of the other people here.

yo....the fact that you still say yo.

What year is this?

Hey, I'm not Anti-American, I just don't like some of the attitudes on here.

That is my beef.

how many car companys are from britian. excatly

how about rolls royce, bentley, jaguar, ascari, caterham, land rover, aston martin, bristol, lotus and ariel?
they may not all be british owned but they all started here. and bristol will be the second car company with a 1000 hp car.
the ariel aton is the fastest car round the top gear track.
rolls royce and bentley make some of the most expensive, desirable cars in the world.
aston martin makes the best GTs in the world.
lotus makes the best track gars in the world
bristol makes what is probably the most well crafted car in the world.
caterham make them so good that there is still a waiting list on what is in essence a 50 year old car.
land rover makes the best luxury suvs in the world.
jaguar has gone wrong.
and what has america given us? the ford mustang?

let me rephrase it then, how many companys are owned by british people.

Stop with moronic posts, all of you.Some of you are complete idiots. How can you say that audi is less prestigeous than lexus? You were F*****G brainwashed.

There goes houston trolling again.......

Gentlemen,

I'm not the enemy here. This has nothing to do with being an American, or advertising, or being an idiot.

Instead of piling on the insults, you could simply admit that Audi does not have the class-leading cars of BMW, Lexus or even Infiniti.

As has already been stated by others in previous Audi posts, the 3-series and IS admittedly beat the A4 in power and refinement. The Cayman and Z4 beats the TT in driving dynamics. The 5-series beats the A6 in every performance test ever done.

You have a legitimate claim to the A8 being a class-leader. And the RS4. (There. Answered my own question.)

Audi wins this award on being a solid car. That's not opinion. That's the way it is, if you look down their product line.

Why don't you lobby Audi to hurry up the process of strengthening its product line, instead of going apeshit on people like me, who are simply looking at Audi's strengths and weaknssess for what they are?

Agree audiot, but I have to disagree with you on the TT. I just like the TT better, but then again we are talking about a TT Quattro and a Z4 RWD, so a little different dynamics are to be expected.

Then I am a AWD guy anyways.

Audi R8 rocks!

Audi A3, A8 and new TT are very good also.

I think the A6 is the only weak link right now. I have never been fond of its styling, although I am glad they no longer have that large, grey-plastic rear bumper piece.

Also, with respect to the R8, can an owner have mulitple side blades and interchange them on their own, or is it a trip to the dealer type of thing.

I'd like to get a black R8 with the both the black and silver blades and be able to quickly change them out.

No, the customer must choose the color of the Blade when the car is ordered...the idea was kicked around to allow them to be swappable but no go...

Im gonna act like Lexus dude.


WTF, lexus shouldve won.

back to normal.

but lexus didnt u moron.

It is a German car Mag. Why doesn't this site ever have Asian or Japanese mag articles?

Because all of the rabid rice rocket tuners hang out and post stuff on the hardcore import tuner sites.

Audi deserves the award. Great job!!

but you're a bmw driver/lover.
how can you say that?
confusion......all we need know is for will to buy a german car and huu to buy a diesel.

Saw the Audi S6 from the front today. The LED Daytime Running Lights are amazing. SUPER bright. It was cloudy and you could see the S6 from FAR away, much better visibility than normal headlight Daytime Running Lights. Actually you could see the S6's LED Daytime Running Ligths better than some headlights on full power of some older cars. The S6 is very noticable from the LEDS on the front. Great safety feature and doesn't use any power.

I love flamewars,it shows how much you believe in your car company.It does not matter if you drive an Audi,BMW,Lexus or Mercedes we're all car enthusiasts,or we would not be having these flamewars!!

Lexus#1

While I'm a BMW driver. I understand that Audi makes great performance automoblies. I respect the competion between BMW, Audi, and MB. What I don't respect is car companys cribbing from the Germans and spreading lies. No worry's for BMW they will be back on top very soon.

Yes, I like your views very much. Finally, an OPEN MIND. We can't say the same for some of the BMW fans on this website... cough-cough-AmazingBimmer-cough-cough... I'm sorry, I've been sick lately.

I love Audi's. I mean every member in my family goes str8 for Mercedes & BMW. But I really like Audi! They deserve it! Good Job Audi!!
And why should Lexus win? What is so great with Lexus? Like in Transporter 2 I think it was the A8L correct me if I'm wrong. But if a Lexus would have made the movie look so boring! Lexus is just boring to look at and drive. God can't you people except it!

Audi.. company of the year? its the same guys who gave them the "race engine of the year"...

Hahahah