BMW Just Says No to BlueTec

BMW will not join forces with German carmakers Mercedes-Benz , Volkswagen and Audi to market clean diesels in the United States under the BLUETEC name.

While Volkswagen and Mercedes already sell diesels in the U.S. market, BMW has no plans to do so any time soon and declines to use the BLUETEC name, currently being used to help sell Mercedes-Benz E 320s that run on ultra low sulphur diesel in the U.S.

The world's biggest premium carmaker, a fierce rival of DaimlerChrysler's luxury Mercedes brand, first wants to develop a urea-based technology to reduce nitrogen oxides before considering a sustained entry into the U.S. diesel market.

"We are in the process of thinking of a name that is different from BLUETEC," a spokesman for BMW said on Wednesday.



More photos of this and other cars in our galleries...

2006 Beijing Auto China Show Photo Gallery

And be sure to stay tuned for our coverage of the upcoming LA Auto Show starting on November 29th.

AutoSpies.com Photo Galleries


Read Article

IamEvilHomer - 11/27/2006 11:13:29 AM

+4 Boost

old post

MunichRob - 11/28/2006 5:23:29 AM

-2 Boost

BMW refuses to jump on the bandwagon... Audi should give up their slogan so the new BMW slogan can be "The Ultimate Driving Machine That Never Follow's"!

DarkOneForce - 11/28/2006 5:48:36 AM

-1 Boost

Blutec is a marketing thing from MB.
BMW will use this system AdBlue just a bit diferent and under a diferent name.

S4cabriofoxone - 11/28/2006 9:51:32 PM

+2 Boost

Blutec is not an advertising scheme- it's the name of the technology. The Blutec name will also be incorporated by VW and Audi products.