China's Home Grown Auto Industry Planning to Becoming a World Class Contender

The luxury Rolls-Royce Phantom priced at 6.6 million yuan (825,000 U.S. dollars) is drawing envious glances at the ongoing Beijing Auto Show, but what makes this year's expo really different is the unprecedented number of homegrown Chinese brands.
The explosion of homegrown brands in the Chinese auto industry in the five years since the country entered the World Trade Organization has made a mockery of worries expressed in 2001 that international competition would harm the fledgling local auto industry when the country cut customs duties and opened up its domestic market.
According to the organizers, homegrown brands account for one third of the 572 vehicles on display, the biggest share in the history of the biennial event.
First Automobile Works (FAW), the country's largest automaker, wheeled in 29 vehicles and 10 of them are homegrown brands. The luxury Red Flag HQ3 -- in its stretched and bulletproof versions -- was the highlight.
The new Red Flag, no longer based on the old Audi 100 designs, was developed to rejuvenate the country's image.
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