What Do Wal-Mart And Honda Have In Common?

In an effort to make it easier for brand-loyal consumers to conveniently purchase its entire range of products, Honda is trying a concept similar to Wal-Mart, one stop shopping.

The concept stores have already opened in Quebec under the Honda Center banner and Ontario under the Honda Powerhouse moniker, with more to follow soon. These outlets sell everything from lawn mowers and snow blowers to cars, trucks, and motorcycles, as long as it's a Honda.

Dealers are very excited about the concept. One dealer plans to place the new Honda Powerhouse on 10-acrers of land located directly between his Honda and Acura stores. He hopes that consumers stopping to buy a car might look at a generator, snow blower or motorcycle, as well. Industry analysts feel the same way. The best way to capture a consumer loyal to the brand is to make sure he/she is exposed to all of its products. The retail outlets that feature the Honda Powerhouse or Honda Center franchises will train all of the salespeople in the facility on Honda's entire line of products.



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webguy - 11/27/2006 4:54:52 PM

+6 Boost

No... Honda is *not* planning to compile a wide range of made in sweatshops products sold at ridiculously low prices by strong-arming suppliers and hiring armies of part-time, uninsured staff.

What they’re doing is akin to Apple’s strategy. Building a branded store that sells your entire range of products.

EL34 - 11/27/2006 6:56:24 PM

-1 Boost

When did Honda begin making all these different products?...because back in the 60's, Sony made like 2 stereo systems that were an all in one AM/FM, turntable and 2 speakers system and today they have about a billion different products.

What's up with that??

XYZZ - 11/28/2006 8:37:13 AM

+3 Boost

what's up with your sudden interest in japanese companies? and ignorance about 'em?

fyi, honda was making motorcycles and scooters before they made cars. with regard to 'power products,' they also sold small engines to attach to bicycles before they made complete bikes. so they have a LONGER history on those products.

sony made high quality tape recorders before the "all in one" combos you described. and tvs. including the FIRST high quality color sets.

XYZZ - 11/29/2006 3:26:40 AM

+2 Boost

honda was also into RACING before getting into cars big time.

bike racing, where they eventually OWNED every size class they competed in.

then Formula One racing. they sold some of their engine tech and secrets to ferrari, when they got bored and quit F1.

Lavic - 11/27/2006 7:42:21 PM

+3 Boost

I wonder if we'll be able to purchase their new HONDAJET?

I'll have to find out! I'd like to take it for a test drive.

Homer008 - 11/27/2006 9:28:48 PM

+1 Boost

hondajet site is, http://world.honda.com/news/2006/c061017HondaJetNBAA/

S4cabriofoxone - 11/27/2006 9:33:43 PM

+4 Boost

Not enough in common to write an article about it.

courtstone - 11/28/2006 9:37:46 AM

+5 Boost

Right, and why is it that Agent009 thinks that Honda is stooping down to Walmart's level.

XYZZ - 11/28/2006 10:57:08 AM

+4 Boost

exactly. their philosophies are at OPPOSITE poles.

honda is about QUALITY first. price just secondarily. it is thru their brilliant engineering and manufacturing efficiency that they can offer such great quality at VERY reasonable prices.

if say, VW tried to offer comparable quality, the prices would be 20 - 50% higher. oh wait! vw prices ARE higher. (and the quality nowhere as good.)

courtstone - 11/28/2006 4:20:23 PM

+2 Boost

Walmart's philosophy is "Stack 'em deep, Sell 'em cheap"...that does not relate to Honda at all.

S4cabriofoxone - 11/28/2006 8:43:35 PM

0 Boost

Uh, I liked the part about Honda, but if you don't think VW quality is good, you've never sat in one. Quality and reliability are very, very different matters, and the VW Passat's interior quality is befitting of a midsize luxury sedan.