Toyota Attempts To Salvage F1 Efforts With Management Change

Toyota Attempts To Salvage F1 Efforts With Management Change
Toyota Motorsport GmbH has announced that Tadashi Yamashina, who oversees motorsport-related activities, has been appointed the new vice chairman of the Cologne-based operation. Yamashina will remain in charge of both TMC's Motor Sports Division and Motorsport Business Management Department.

Toyota Motor Company vice-president Kazuo Okamoto, the man in overall charge of the F1 operations, said that the team "needs to strengthen its organization, so we have decided to send Yamashina to head up the technical development. He not only has technological knowledge but also a wealth of overseas experience, thus we're looking forward to the leadership he will bring"

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PlanoA4PlanoA4 - 12/4/2006 11:50:42 AM
0 Boost
I heard about this the other day. Now it is official. Toyota is very upset that the F1 title has fallen to them as easily as in the 60’s. Basically it seems they thought the title would just come to them with all of their sales successes, but they are finding that the technical expertise needed remains just out of their reach.

Rumors have it that if they continue to disappoint they will pull the F1 effort all together to pursue more obtainable goals.



PlanoA4PlanoA4 - 12/4/2006 1:47:05 PM
-2 Boost
Actually Toyota never has claimed the F1 title.. blame that on a brain fart..


EL34EL34 - 12/4/2006 11:51:34 AM
-3 Boost
Toyota will use the Corolla F1 kart to begin with.


BMW530iBMW530i - 12/4/2006 12:05:40 PM
-3 Boost
LOL


2JZSoarer2JZSoarer - 12/4/2006 10:54:12 PM
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Another Stupid comment by EL34!!!


2JZSoarer2JZSoarer - 12/4/2006 10:55:12 PM
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Another Stupid comment by EL34,those comments makes me think that you use to ride the short bus to school!!!


02WRX02WRX - 12/4/2006 12:13:55 PM
+1 Boost
With a budget the size of Toyota's, they should be competitive with Renault and Ferrari by now. I'm glad to see they're taking steps to address the problem.


02WRX02WRX - 12/4/2006 5:23:14 PM
-3 Boost
Well, experience didn't seem to help Ferrari between the late 70's and 2000. Schumi did, though. And not the mediocre one that Toyota employ.


PlanoA4PlanoA4 - 12/4/2006 12:46:05 PM
+2 Boost
Will, You have a point in there somewhere!

You pick what you drive for wherever reasons you have. Warren Buffet drives a ford, obviously he doesn't really care about if he is seen in it.

EL34- To ass-u-me you can't afford something really shows everyone else how shallow you are. A car is simply a poor investment to many, and a social statement for others.

To assume the financial status of an individual based on a motor vehicle proves you are not a person worthy of judgment of others. Your quick to judge statement show you are probably not an individual that controls any sums of real money, or you would know otherwise.

How quickly our statements can haunt us.



PlanoA4PlanoA4 - 12/4/2006 1:44:44 PM
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Ahhh you are correct it is a EL34 imposter!


2JZSoarer2JZSoarer - 12/4/2006 10:57:43 PM
+2 Boost
Do you have anything better to do than to bash Toyota,you troll!!


AUDIMAN4AUDIMAN4 - 12/4/2006 1:10:35 PM
-4 Boost
Toyota needs to just give up. They can't even make a performance sports car, let alone be expected to produce a competitive F1 vehicle. Toyota is a loser, and this also, interestingly enough, describes their owners.


AUDIMAN4AUDIMAN4 - 12/4/2006 4:42:50 PM
-1 Boost
Is there a Toyota in Lemans? Has Toyota developed any useful racing technology? Does Toyota offer the most advanced diesel engines? Was Toyota testing hybrid technology 15 years ago, as VW was?

NO. NO. NO. NO. NO.


2JZSoarer2JZSoarer - 12/4/2006 11:01:19 PM
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If Toyota was a quiter it would not be kicking every other car company's ass in sales!!


middlemanmiddleman - 12/4/2006 2:13:34 PM
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A car is never an investment, a car is just that a car, something to get you from point A to point B. I enjoy driving so I tend to buy more sporting car like BMW. Warren Buffet obviously does not care about driving pleasure so he drives a FORD. To some it's a means of flaunting what you have but hey to each his own. You can't say that a guy likes to show off is stupid (he can't be too stupid if he can afford a Ferrari, I would like to be that stupid too), he maybe shallow but not stupid, and yes a car can be a financial statement if it's a Ferrari or Rolls since you have to make kudos amount of money in order to afford one. Just the insurance for those things alone would be enough payment for a nice car already.


1970toyotamarc1970toyotamarc - 12/4/2006 2:58:55 PM
+4 Boost
Isnt everyone just filled with love today.
It started with the title of this post... Toyota attempts to SALVAGE...
To me this represents just one more example of Toyota's approach to keep working on something until they get it right. Instead of some manufacturers that start with something good and destroy it. (Camaro, T-bird, Jag, Bangle, etc)


izfuneyizfuney - 12/4/2006 4:04:21 PM
+1 Boost
Strangely, while its easy to disparage the lack of success by Toyota. Its important to note that
1) Mercedes
2) BMW
3) Honda
have nearly the same budgets as Toyota but are equally unsuccessful. Yes McLaren did have a good run in the 90's but that nearly a decade ago.
More importantly BMW dispite being linked with one of the best teams on the Grid (Williiams ) totally stank.
Only Honda managed to save some face with some 3rd place wins.

Formula one requires a lot of effort/ time / money . Ferrari has always spent a lion share of its s budget on f1 racing. While they have been at the top with M. Schumacher they struggled for a long time before that as a 3rd rate team despite their storied lineage.



02WRX02WRX - 12/4/2006 5:28:34 PM
-1 Boost
I'm sorry, but you are vastly oversimplifying the situation. First, Mercedes doesn't field their own team, so McLaren doesn't have the direct benefit of a Toyota-sized budget. Second, McLaren won double drivers' championships in '98 and '99. They also have won at least one race in every year since 1998, except for 2006.

BMW entered F1 for the first time in many, many years this past season and they finished fifth in the constructor's championship, in addition to bagging a third place. That's excellent for a team in its first season. Hell, they even beat Toyota their first try!

Honda scored its first win in its recent stint as a constructor. Like BMW, Honda was a major player decades ago, but they just came back into the sport a few years ago. Yet, they're already far ahead of Toyota.

I'm not saying Toyota can't get their act together in the future, but they're the laughing stock of F1 right now, and deservedly so.


izfuneyizfuney - 12/4/2006 6:23:11 PM
+5 Boost
McLarens budget is one the top 3 in F1 . More importantly they have had the benefit of a relationship with Ilmor (MB racing arm) that goes back nearly 17 years now. To think that they have fielded top drivers like Raikonen and JPM amongst others in the last few years, they have classically been underachievers.


I think Toyota underestimated the difficulty involved by trying to create a team from scratch, especially as they always seem to have issues with the setup of the car. But they have had a great rep for one of the best engines on the Grid. This year will point it out, as Williams fields a toyota engine.

F1 is a notoriously tough game to predict. But i think toyota has the capability to achive a good enough showing in the coming 2 years.





izfuneyizfuney - 12/4/2006 8:36:41 PM
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MDalle - spoken like a true McLaren fan :) .
I for one, belive the word "If" leaves a lot to the imagination. Mclaren hasnt delivered but has always threatened too ..
I dont underestimate them, just that i dont think Ferrari/Raikonen , Renault, Honda, Toyota, BMW will just let them have their way.
K , I will admit though Toyota at best is in line to win a 3rd place . Mainly as i think Ralfie doesnt have the killer instinct his elder Bro has, he is almost like a german JB.



chewychewy - 12/4/2006 9:59:13 PM
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Much money spent and little results. Toyota and racing are words that have had little sucess together.


XYZZXYZZ - 12/5/2006 3:24:53 AM
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that applies ONLY to F1, an extremely tough arena.

with off road trucks, toyota, with iron man stewart's help, OWNED the series for over a decade.

in CART and IRL, toyota caught up with honda (THE previous champ) in almost no time.

the Indy 500 was won by a toyota powered car its FIRST time out. only honda is able to scrap with toyota at the same level.

anyone that thinks toyota cannot make race engines has his head up his tailpipe.


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