Customer Retention: A Critical Look or Just The Truth?

Some folks literally worship at the altar of a given brand. Toyota enthusiasts (and yes, they are enthusiastic sorts) usually believe that their cars are the absolute zenith of automotive reliability. BMW, another long time standout, has carefully cultivated a decades long image as an 'ultimate drving machine.' And there are still a few hundred thousand misquided souls who believe that a Mercedes-Benz is engineered like no other car in the world (in the good sense). To convince these people that other cars offer better value in the marketplace is almost as easy as convincing OJ to tell the truth– for free. These owners are true converts. Until of course, something happens that ticks them off.

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Loki123 - 12/11/2006 1:38:28 PM

0 Boost

1. Audi comment is funny
2. Infiniti comment seems a little untrue (3.5L engine pushing out 300 horsies)
3. Honda- Acura spread seems odd

chewy - 12/11/2006 1:49:06 PM

+2 Boost

Summary: Just about every brand sucks, I am so smart, I am smarter than every executive of every brand in the world. Okay, maybe not Toyota.

sewingmachine - 12/11/2006 11:00:13 PM

+1 Boost

ahhhh, the isuzu vehicross.

S4cabriofoxone - 12/11/2006 11:26:48 PM

+3 Boost

"32. Mitsubishi - 30.5 - This company shouldn’t exist.

33. Jaguar - 29.8 - Ditto."

This is a little upsetting. Do these guys know anything about the new Jaguar XK, Jaguar's rich history, or their anticipated comeback? Jaguar deserves a place in all car enthusiasts' hearts.

S4cabriofoxone - 12/11/2006 11:27:10 PM

+2 Boost

Oh, I don't really care about Mitsu. New Lancer looks cool.