BMW Snags “John Cooper Works” Brand Name

BMW announced the acquisition of the “John Cooper Works” brand name after signing a deal yesterday. “John Cooper Works” is MINI’s high-performance badge. John Cooper Works has been tuning the MINI Cooper and the MINI Cooper S with kits that make MINI’s faster and sexier looking. No financial deals have been released but BMW said the deal will be effective as of January 2007.
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audiot - 12/12/2006 10:55:19 AM

+2 Boost

Makes sense. BMW had held back the JCW engine package from its revised Mini web site, apparently until this deal was finalized.

Might bringing the JCW package in-house knock down the astronomical $6,300 price tag for conversion? That would be news. Last year, a Mini-S with JCW was in 3-series territory.