Will the 2010 Audi R4 steal customers from the R8?

This year Audi has launched the new TT and the R8 supercar, but this are not all the goodies coming from Audi. In 2010 will be launched a new sport car, as a main competitor for the 2009 BMW Z4 and its M-badged variants. The R4 will be built together with another company from the Volkswagen Group, probably Seat.
Read Article

NARunner - 12/14/2006 9:45:10 AM

+5 Boost

Pardon me, but is this the dumbest article anyone has read in a long time?

A 280hp $50,000 car cutting into the sales of a 420hp $100,000 car? Um, that's like saying the Cayman S is going to really cut into the sales of the 911 Turbo...I don't think so.

Buyers won't cross shop the two cars

Not to mention, if the R4 is using a mid-mounted 300hp V6, it will be a direct competitor to the Cayman S, contrary to what the article says:

"the same mid-mounted engine powers the Porsche Cayman and Boxster models, but they are not beeing considered competitors for the new R4."

Whoever wrote this article is class-A moron.

audiot - 12/14/2006 10:07:54 AM

0 Boost

This is an issue I'm sure Audi has been following carefully. You have to watch this day by day to see which way it's going to go. You can never underestimate the needs of the high performance driver.