Chrysler Firepower: Not Gonna Happen

Chrysler Group is letting the flame go out on its Firepower concept, the Hemi-powered “grand tourer” that stoked performance ambitions for the auto maker’s core brand.

“We’re not doing Firepower,” Trevor Creed, senior vice president-design, says. “We just couldn’t find a viable way to do it.”

Reeling from the effects of bloated inventories, which led to a $1.5 billion third-quarter loss and an internal drive to shave $1,000 per vehicle-production cost, Chrysler is refocused on profitability.





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Loki123 - 12/19/2006 1:30:14 PM

+1 Boost

http://en.wikipedia.org/wiki/Image:Chrysler_Firepower_NAIAS.jpg

dj06482 - 12/19/2006 1:35:20 PM

+3 Boost

It's too bad they're not going to make this car, but they're right in focusing on the more important issues at hand...

chewy - 12/19/2006 3:19:58 PM

-1 Boost

Every one knew that. The year before they had even a crazier concept, the one with the MB engine with 4 turbos and a carbon fiber body. Chrysler for some time said that they are thinking of building it, but everyone knew that they wouldn't. They didn't build it of course.

SilverAero - 12/19/2006 4:20:44 PM

+1 Boost

who's surprised?

speedracer54 - 12/19/2006 5:00:40 PM

0 Boost

i think they were going to but ever since they got shocked and noticed how much $$ money they are losing right now. I say its just on a back burner until they get on their feet again.

Sauceboy01 - 12/19/2006 7:25:13 PM

+2 Boost

to bad.. :(

njshift - 12/21/2006 9:05:28 AM

+1 Boost

Great car, would have loved to see it make production. But with the Challenger RT/SRT8 coming out it wouldn't make sense to produce another mid-priced rwd coupe.

socalfrank - 12/21/2006 6:27:25 PM

+1 Boost

I was planning on buying one...They also killed the Plymouth Pronto Spyder a few years ago whoch would have given the Pontiac Solstice a run for the money. OK Chrysler, keep building Sebrings and PT Cruisers and people like me will have no choice but to buy BMW, Audi and Mercedes