Spoiling the Fun? Web Leaks Changing Auto Show Game Forever

Automakers' time-honored system of handing out early photos and specs of vehicles to the media and embargoing their release for maximum exposure during the Detroit auto show has been thrown asunder this year by the blogosphere and the heightened competition among media to be the first to show photos of hot new cars.

So far this year, information about the Chevy Malibu sedan, Dodge Viper sports car, the Lincoln MKR concept and the Chevy Camaro convertible has leaked out early on the Web and in car magazines.

On Wednesday, the issue reached new heights when photos of new Chrysler minivans, arguably the most important vehicles at this year's North American International Auto Show at Cobo Center, were posted on a Spanish language car enthusiast site.


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answer - 1/4/2007 12:26:10 PM

+2 Boost

This isn't a problem if the magazines and auto industry people understand that pictures aren't the whole story.

The internet will always be the place for leaked pictures, but the print publications still can control first drives and in depth coverage.

webguy - 1/4/2007 9:31:37 PM

0 Boost

Hmmm... So, if it's the web's fault, why is it just American companies? Maybe we need to learn Lexus embargo tricks too. \:-|

SupraNeverBack - 1/5/2007 6:57:20 PM

+1 Boost

Why Autospies took off the topic with blur pictures of IS-F?

Doesn't seem to live up to the name of "spies".?