Like it Or Not:: You Have Been Profiled by the Automakers

Like it Or Not:: You Have Been Profiled by the Automakers
The Nissan Altima holds the greatest appeal for African-American consumers, while Hispanics desire the Ford F-Series pickup and buyers of Asian descent prefer the Toyota Camry.

So says a study by Strategic Vision, a San Diego-based consultancy which tracks buying patterns and brand loyalty.

All car-buyers share the same lifestyle aspirations, such as having fun or expressing individuality. And these hopes will often, but not always, manifest themselves in a vehicle choice, Strategic Vision President Alexander Edwards says.

But for particular ethnic groups, there are additional aspirations that have varying degrees of importance. These are labeled “super values” in Strategic Vision’s New Vehicle Experience Study, which was gleaned from nearly 870,000 survey responses.


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FlashwaveFlashwave - 1/5/2007 12:43:45 PM
-5 Boost
I hate Altimas, so how ever they did that, its bogus.


james_mayjames_may - 1/5/2007 2:04:06 PM
-2 Boost
It reads like this:

Hyundai lacks German's stablility at hi speed and quality materials.

VW lacks Asian's Reliability.


BillBill - 1/5/2007 6:40:28 PM
+3 Boost
No it doesn't. I speak German and you're way off. The first ad reads:

"A German amongst the Asians"

The second ad sas:

"The Asian amongst the Germans"


FlashwaveFlashwave - 1/5/2007 2:34:14 PM
-4 Boost
Nasher you have no clue what your talking about.


S4cabriofoxoneS4cabriofoxone - 1/5/2007 3:02:00 PM
+4 Boost
Yes, he does. It's pretty much exactly like that.

You're new to the website- how would you know?


BuzzBuzz - 1/5/2007 4:48:05 PM
+2 Boost
Interesting to hear them define ethnic preferences. I know that in Australia, they tend to define luxury buyers as either 'Traditionals' or NEOs (New Economic Order). Traditionals have slightly more money, but tend to buy on a 'need-to' basis, rather than 'want-to', while NEOs happily spend a larger proportion of their disposable income on luxury goods. They are generally younger, 'early-adopters' of new technology and trends. Any guesses who the luxury manufacturers target?


webguywebguy - 1/5/2007 9:06:07 PM
+1 Boost
Drawing conclusions such as "Generally speaking, Asian-Americans are fun-seekers" is ludicrous. I’ve never met anybody who doesn’t want to have fun, or anyone who does not desire individuality or freedom.

Even after dismissing generalizations which apply to everyone, I would expect marketing research types for major corporations to be a little smarter. You could take any attribute and draw up surveys based on finding out what people with said attribute prefer. If you surveyed blond haired men, or women over 200lbs, or... ANYTHING, there will always be a brand or type of vehicle which comes out on top. That doesn’t necessarily mean you should start marketing to them... and out of all the attributes, why choose the particularly delicate and potentially offensive race attribute? People buy cars to fulfill a need, and those needs span every race.


BuzzBuzz - 1/5/2007 9:13:55 PM
+1 Boost
As I said, I think most marketing profiles are based on disposable income, the willingness to spend that disposable income, gender and age. Maybe location too, I guess. I think we all like nice cars, and our tendency towards a particular model is mostly based on the above factors.


Matthew1Matthew1 - 1/6/2007 8:42:52 PM
+1 Boost
Ricemaster,

Your last post was completely irrelevant and played completely on stereotypes.

Now I have been known to stereotype before (Not on Autospies though), but what on earth does it bring to the Autospies community?

I think you have a skewed and warped sense of reality, I really do.
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