DETROIT AUTO SHOW: Toyota Pulls No Punches With New Vehicles

If there is one word to describe how Toyota Motor has behaved in its 50 years in the American market, it is careful — careful not to expand too fast or appear brash in its goals, lest it stir up political resentment as it gathered market share at the expense of Detroit.

But Toyota is making some surprisingly aggressive moves this week at the North American International Auto Show as it heads into markets long dominated by its American and European rivals. And the moves represent a notable shift for a company where conservatism has been a watchword. On Sunday, Toyota unveiled the Crew Max, a bigger, four-door version of its new Tundra pickup truck, which itself will be the biggest truck Toyota has sold in the United States.

And on Monday, Toyota's Lexus luxury division was due to take the wraps off two high-performance models, including a powerful sports car, the first in a new line of cars that it has dubbed F — for fast.


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SupraNeverBack - 1/8/2007 3:27:17 PM

+5 Boost

2007 Detroit Auto Show= Toyota/Lexus Show ^0^

SilverAero - 1/8/2007 3:53:19 PM

-2 Boost

Funny i feel that GM is the show stealer

SilverAero - 1/8/2007 3:53:24 PM

-2 Boost

Funny i feel that GM is the show stealer

ellives - 1/12/2007 9:30:06 PM

+1 Boost

Does what? Make interesting and exciting vehicles? Must be those vehicles aren't imported into the US.

sewingmachine - 1/8/2007 8:23:14 PM

+4 Boost

i like the lexus super car, looks more of the production version than the earlier version.

austintyson - 1/11/2007 7:14:11 AM

+1 Boost

Now this could be cool. IF GM steps up to the plate to play. It could be a great battle to watch GM vs. Toyota. And i know Toyota lovers are going to say Toyota will win. But really if GM steps it up. All those that buy both brands are the winners.... Just think (might be dreaming here.. I hope so) IF and I mean IF, GM gets designs people want and has everything else in line, they could give Toyota a run for its money.. WE as car and truck buyer can only hope thats the case