Kia Unveils Kue Concept at NAIAS

Kia Motors America (KMA) today during a press conference unveiled the all-new Kia Kue crossover concept vehicle at the North American International Auto Show (NAIAS) in Detroit. The press conference also served as the official public debut in North America for Peter Schreyer, new global design chief of Kia Motors Corporation (KMC). "We've instilled confidence and integrity in our consumer base with vehicles that provide value, quality and safety," said Len Hunt, executive vice president and COO of KMA. "Kue embodies the next phase of our brand evolution, which will instill pride and passion in our customers through great design."
The Kia Kue employs a different approach to the crossover utility vehicle segment by taking elements of what makes a CUV to a new level, namely performance. Kue is designed first and foremost as a driver's vehicle. While possessing SUV characteristics and capabilities, the Kia Kue focuses more on giving the driver an exhilarating driving experience on the way to the home improvement center than on how much it can haul.

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