MINI leads the pack again with amazingly innovative ad campaign

MINI USA sent emails to select owners asking them to join the “pilot” version of a new program called Motorby. The program features the same interactive digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn’t go into details as to why they were going to be cool. Now we can.

The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.
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AmazingBimmer - 1/14/2007 12:18:45 PM

0 Boost

BMW... the gold standard. What else would you expect? audi marketing?? Never (always ) follow? hahhaha!!

S4cabriofoxone - 1/15/2007 1:33:53 AM

+1 Boost

I love how you bring up Audi in every article, especially the ones that are only about BMW.

Keep it up.

Matthew1 - 1/14/2007 11:15:27 PM

+2 Boost

So funny. You are judging a car based on its marketing campaign.

You could spend $5 Billon dollars marketing a plastic bucket, but would it make the product any better?

You are an AmazingIdiot.

S4cabriofoxone - 1/15/2007 1:33:29 AM

+1 Boost

Ha!

You have some of the best posts. I appreciate them.

AE86 - 1/15/2007 4:56:53 PM

+1 Boost

A bit creepy to me. Couldn't they use sign technology that is from the 1990's or more recent?