Isn't This What Got Them in to Trouble to Begin With?: GM Plans Even More Rebadged Crossovers

Many of the major car manufacturers are backing crossovers as the next big thing in the automotive world, and heading the charge is General Motors who’s tipped to release three new crossover models this year. All three vehicles, the GMC Acadia, Saturn Outlook and Buick Enclave (pictured), are based on GM’s Lambda architecture and now, Automotive News is reporting that the General is considering adding even more crossovers to its lineup under its Saab and Cadillac labels.

“I’d like to see a nice Cadillac crossover, and I’d like to see a Saab crossover,” said GM Vice Chairman Bob Lutz.


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99gs400 - 1/15/2007 1:41:40 PM

-1 Boost

Can u say easy way out ??? RIP big 3

indifferent - 1/15/2007 1:43:55 PM

+1 Boost

didnt the other article say that the Cadi will be based on the new CTS platform or is the CTS based on this Lambda platform?

ElSparquito - 1/15/2007 3:26:07 PM

+1 Boost

The Acadia and Outlook have been met with positive reviews so far. The crossover segment is pretty hot right now, so the timing is right. The SRX was a big disappointment for Caddy, so the new/rebadged vehicle should, hopefully, make up for it. I'm not sure if a Saab version is going to fly. The 97-X (rebadged Trailblazer/Envoy) didn't fare so well because of the steep pricing.

jt716 - 1/15/2007 3:38:11 PM

+1 Boost

GM is gonna invest too much in to this. Atleast ford is trying to keep it even not too much of crossovers or Suvs but a decent amount

ElSparquito - 1/16/2007 12:30:00 PM

0 Boost

Maybe Ford got scared off with lackluster Freestyle sales. It was a pretty pathetic vehicle though.

tecnopolis - 1/15/2007 4:28:37 PM

+1 Boost

I don't know why the SRX is doing soo poorly, It is a stunning car.

MercBasher - 1/16/2007 7:28:09 PM

+1 Boost

Why? . . . Inadequate marketing, and a string of European models which stole the limelight, combined with an entrenched market leader (Lexus).

S4cabriofoxone - 1/15/2007 6:09:02 PM

+1 Boost

I hope they don't ruin the SRX... but Saab needs a fresh crossover product immediately. The 9-7X is a horrific re-badge and its sales have reflected that.

kart1 - 1/15/2007 6:21:47 PM

+1 Boost

Definitely the 9-7 is bad - they needed something more Saab rather than Trailblazer.

kart1 - 1/15/2007 6:19:35 PM

+1 Boost

GM has too many brands to engineer unique products for everyone, especially in their situation (low on cash). The best thing they can do is atleast build something solid so their rebadge effort will yield a good product in the end rather than garbage. Poeple will buy it if it is good.

S4cabriofoxone - 1/16/2007 8:56:09 PM

+1 Boost

Well, it's a vicious circle (Dane Cook will sue me).

BECAUSE they're low on cash, they CAN'T develop the new models from scratch- not enough funding! They'd have to get more loans.

If they hadn't done it in the first place, when they were rich, life in Detroit would be so much sweeter.

no1listensanyway - 1/16/2007 1:57:16 AM

+1 Boost

The Saab and Caddy would be on the new Sigma platform.

XYZZ - 1/16/2007 3:02:13 AM

+1 Boost

seeing the enclave above, my first thot was, "Well, its a change from the univerally SLAB SIDED suvs. Looks more like a station wagon, with the typical sedan-like body SCUPTURING."

this would be a good COUNTER trend. god knows, suvs COULD use more flair and NOT be all boxes with different noses and tails.

of course, there are risks the specific styles will repel as well as attract new buyers. here, the general making multiple offerings could be a good thing.

XYZZ - 1/16/2007 3:04:52 AM

+1 Boost

SCULPTURING

SteveL - 1/19/2007 12:48:15 PM

+1 Boost

agent009 is trying to stire up trouble. Dork!