Budget Rolls Not to be Based on an Exisiting BMW Platform

Rolls Royce is currently developing a new entry-level model for launch in 2010 with an estimated sales price of between $250,000 and $300,000. Automotive News reports that the car’s design work was completed and approved last month and the project is now in its engineering phase. RR’s CEO Ian Robertson stated that the company will add a second shift to its Goodwood, UK, plant to build the new car, with an expected output of roughly 800 cars annually.

Last year, RR sold 805 cars world-wide, so the new model would effectively double the luxury carmaker’s sales. The car will share much in common with parent company BMW’s long-wheelbase 7-series and will be roughly the same size as the German limo. However, the platform and engine for the car would be unique to Rolls-Royce. Most of the shared parts will include various electronic components but the car “will have the attributes and behavior of a Rolls-Royce.” The company still hasn’t decided whether to use its 6.75-liter powerplant or a new engine.


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Larry - 1/16/2007 12:21:12 AM

+1 Boost

250,000 to 300,000 that is a lot of money, not really budget in my opinion.

JUGNU - 1/16/2007 12:14:26 PM

+1 Boost

200000 to 250000 would be nice RR.

JUGNU

1970toyotamarc - 1/16/2007 3:11:59 PM

+1 Boost

entry level between 250-300K. How much is a non-entry level Rolls going for nowadays?

S4cabriofoxone - 1/16/2007 8:54:40 PM

+1 Boost

LOL!

Oh, $275K? Pocket change.

If Bentley is any indicator, to achieve success, they need a $160-190K model, NOT ANOTHER $300K SEDAN!!!

Then again, I don't want them to steal Bentley's thunder, anyway.