Mercedes Benz Debuts the New C-Class in Stuttgart
Deliveries of more than two million units make the predecessor model the best-selling C-Class ever
The new Mercedes-Benz C-Class is celebrating its world premiere today at the Mercedes-Benz World in Stuttgart. The new C-Class sedan offers outstanding safety, comfort and agility, and stands out through a product concept that emphasizes variety to meet the most diverse customer requirements. In addition, the three individual models have a visibly different appearance from one another. "Through innovative high-performance technologies we aim to raise the bar even higher when it comes to safety, comfort and agility in the segment of compact premium automobiles," says Dr. Dieter Zetsche, Chairman of the Board of Management DaimlerChrysler AG and head of the Mercedes Car Group. "The new C-Class will thus set new standards when it comes to providing the most sophisticated driving experience in its segment."
Individual design of the new C-Class underscores its agility and comfort
The distinctive design of the new C-Class, which will arrive at dealerships in Europe at the end of March and in the U.S. just a few weeks later, is based on the modern Mercedes-Benz idiom. For the first time in a Mercedes sedan, the model variants differ from one another through different front views. The AVANTGARDE model with its centrally positioned Mercedes star is an extremely agile C-Class in a sporty design. For customers who rather prefer a comfortable and elegant ride, Mercedes-Benz offers a truly classic model in the CLASSIC and ELEGANCE lines with the traditional Mercedes radiator grille. "With this design variety, the new C-Class can be tailored even more specifically to what typically are very heterogenous customer demands in this segment. Depending on the line, the new C-Class sets an individual tone in terms of comfort or agility," says Dr. Klaus Maier, Executive Vice President Mercedes Car Group, responsible for Sales and Marketing.
Newest technology ensures maximum driving pleasure and safety
Technical innovations in the new C-Class include the AGILITY CONTROL system, which adjusts shock absorbers in line with the driving situation and provides for even more direct steering. The model is also equipped with the ADAPTIVE BRAKE system – yet another innovation in chassis technology that offers additional assistance features. The highest levels of safety are ensured by seven airbags, seatbelt tensioners and belt force limiters, all of which come as standard equipment. Also standard are the NECK PRO headrests, which support and protect the heads of the driver and the front passenger within fractions of a second if the vehicle is hit from the rear. In addition, Mercedes-Benz is offering blinking brake lights that help prevent rear-end collisions as standard equipment in the new C-Class. The model is also the first in its segment to be equipped with the innovative Intelligent Light System that features five different headlight settings, and the PRE-SAFE® occupant protection system, which automatically activates measures that protect the driver and the front passenger if an accident is imminent.
New gasoline and diesel engines provide for even better performance and sophisticated driving experience
A total of four modified engines, three gasoline engines and one diesel, are available for the new C-Class. With an impressive increase in performance of up to 13 percent, these engines also make a powerful contribution to the dynamic character of the vehicle. Mercedes-Benz engineers paid particular attention to refining the four-cylinder engines, whose output and fuel economy have been significantly improved. The C 220 CDI, for example, now consumes up to 0.3 liters less fuel per 100 kilometers. The advanced V6 engines in the C-Class program remain unchanged.
The C-Class: A best-seller in the Mercedes-Benz product lineup
C-Class models have been among the most popular vehicles in the Mercedes-Benz product portfolio ever since the launch of the 190 Series – the so-called Baby Benz – 25 years ago. With the latest model changeover, the fourth generation of the C-Class will now continue the success story of its predecessor, the 203 Series. More than two million sedans, station wagons and sport coupes have been sold of this model since its market launch in March 2000. This makes the 203 Series the best-selling C-Class model ever. Germany is the most important market for the C-Class, accounting for approximately 30 percent of worldwide sales. The new C-Class will be built at the Sindelfingen and Bremen plants in Germany and at the East London plant in South Africa.
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