Report: Jaguar Lost $715,000,000 in 2006

Jaguar lost more than $715 million last year, and is set to lose another $550 million this year, according to a report from the Detroit News. Analysts are predicting the company will lose a further $300 million in 2008 and will remain unprofitable for at least the next several years. Ford was unwilling to comment about Jaguar’s dismal results but its CEO Alan Mulally did announce previously that Ford has no intentions of selling the troubled brand.

Ford would have a tough time trying to find a suitable buyer, but analysts are keen to see the No. 2 US carmaker drop Jaguar from its Premier Auto Group division. Jaguar’s sales were down nearly 32% for 2006 in the US, the company’s largest market, and its results are dragging down those of the entire PAG lineup.

Jaguar may be on the turnaround thanks to the new XK coupe and the C-XF concept car, which stunned show goers at the recent Detroit Auto Show. However, until the company launches a new entry-level X-type and a redesigned XJ flagship, they’ll still find it hard to return a profit.


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Greenlight - 1/25/2007 10:31:47 AM

+1 Boost

Oh the story doesn't end there my friend.

Ford announced today a RECORD $15+ BILLION loss.

Go American cars!

MercBasher - 1/26/2007 10:39:51 AM

+1 Boost

How many cars did Jaguar sell in 2006 worldwide, does their loss represent more or less than $10,000 per vehicle? To what extent did the weak US dollar doom their profitability? Are they still profitable in Europe? - If not shut it down or give away to VW, who seems to know how to rejuvenate moribund British marques like Bentley.

Loki123 - 1/25/2007 1:44:52 PM

+1 Boost

Bill Gates lost that much in July '06 - so what?

Greenlight - 1/25/2007 3:50:27 PM

+1 Boost

LOL whaa?!?

What does Bill Gates have to do with Ford Motor Company??

ryaajus - 1/25/2007 4:01:14 PM

+1 Boost

I didn't realize Jaguar was worth that much

cdoke - 1/25/2007 5:13:39 PM

+1 Boost

I recently read that Jaguar intends to drop the X-type from its German, Japan, and American markets. I would, personally, rather they killed it alltogether, but at least its a step in the right direction.

As someone who drives an XJ, I am excited to see the redesign of it.

S4cabriofoxone - 1/25/2007 5:18:05 PM

0 Boost

Oh no, now 001 has made it so there's advertisements inside of our comments...

Poor Jaguar!